Natural Vitality provide premium and efficacious products that have a valid and unique reason for being. Their mission is not to compete but to fill a need that has not been met or to meet a need that has not yet been recognized. Their objective in producing and marketing products is to make life easier for our customers and help lessen stress in their lives. Natural Vitality's view of health is that all departures from wellness have stress at their root. Our approach is proactive on a product-specific basis but is also more broadly focused through their Calm Earth Project which began in 2007 and through Natural Vitality Publishing which produces educational and lifestyle eBooks and their web-based award-winning Calmful Living magazine which is aimed at inspiring calm, creative & conscious living.